Hpybet Wettangebot: Fußball dominiert
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Together, we are taking sports betting to the next level. So we will see a shift in the years to come. How are you received at conferences and industry events, perhaps by some of the older, more experienced executives in the sector?
DB: Most of them are very professional. AK: At the end of the day, you are measured on your results, whether you are 50 or We respect all the established and experienced guys because 20 years of industry experience cannot just be learned.
But there is also a growing respect for the younger generation, because the more digital target group becomes more important than ever.
So there is some respect in both directions. Both Hpybet and Interwetten are involved in some high-profile football sponsorships. What do your companies aim to gain from these sponsorships, as many firms have different approaches to this area?
DB: Our goals are different. I can speak for Interwetten: obviously as we operate in various different markets like Spain, Greece, Austria, Germany and Sweden, for each market we have different goals.
In some markets, our brand awareness is already quite high. In others, we need to build it up. We recently became the main betting partner of the Greek Super League, which is quite a big step for us.
The good thing about sponsorship is you can use it in so many different ways. AK: For Hpybet, it is not quite the same stage as it is for Interwetten.
We started two years ago with three people; two years later, we are in six offices across three countries. In Austria, we are already number three in the retail market; in Germany, we are number five.
We have reached a certain position where we look at things from a different perspective. So, for example, one of our partnerships is more or less a technology partnership, where we develop new fan engagement products together.
In the next one or two years, we will be ready to talk about sponsorships in Germany. DB: I think also for Hpybet the fact it operates so many retail stores as well, it has a local factor, which we do not have.
If there are a lot of shops in one area, it might be interesting for them to have a big local cooperation. We are always targeting on a nationwide basis, no matter what country.
What is the current mood in Austria and Germany surrounding betting sponsorship and advertising? Germany is way more open towards sponsorship than Austria.
When you look at the money involved in sponsorship, Germany is more open towards the commercialisation of sports. I see Germany as more open.
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You may also like this. Sandeep Verma. SHARE :. Business Info : Captain Up. Therefore you need proper regulation to have the profits reinvested into your country's ecosystem.
But, in the end, too heavy restrictions are just a loss for the media space and for rights holders, as well as an increase in market entry barriers for new operators.
What are both Hpybet and Interwetten looking to get out of the German market, considering pending regulatory changes? AK : At Hpybet, we are already used to heavy regulation in Austria.
There are nine different states in Austria with nine different laws and we have multiple licenses. Currently, they are extremely different.
There are a few very critical topics that are still open, such as an online casino ban. The whole industry will move more closely together.
Different operators may move closer together, there may be some consolidation between online and retail; we will see new forms of cooperation.
We have roughly 80 in Germany and all the small operators will have no chance to get past this regulation.
There will be a transformation starting next year for at least 18 months and it all depends on the reinforcement.
DB : As Andreas mentioned, the online side is a bit different here. The online world is a bit different from seven years ago, when the Inter-State Treaty on Gambling was signed.
Online is very much undervalued by the Treaty. Some of our competitors, who are not as compliant as us or Bet-at-home, Bwin and others, are just rubbing their hands and waiting for that transformation period.
We need proper regulation now or we leave it the way it is until , when the real regulation should start. Demand will not decrease and it will just move into the black market, with no one investing in media, sponsorships etc.
Back in , the retail space was already quite well regulated. There are also some different interests between online and retail companies, which have been artificially created by the regulations.
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Next Post. Browse by Category.We recently became the main betting partner of the Greek Super Hpybet, which is quite a big step for us. In general, Germany and Austria are quite open to that topic as well at the moment, because they source understand the value of read article money we spend on marketing. When you look at the money involved in Hpybet, Germany is more open towards the commercialisation of sports. So, for us as an operator, restrictions on advertising are not the worst thing to happen. The online world is a bit different from seven years ago, when the Inter-State Treaty on Gambling was signed. We have roughly 80 in Germany and all the small operators will have no chance Poker Tips get past this regulation. We started two years ago with three people; two years later, we are in six offices across three countries. Tags: hpybet levels loyalty. We have reached a certain position where we look at things from a different perspective. The current